Last updated: June 9, 2025

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.
  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Gravity Enhance.
  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to the Website and enhancement services provided by Gravity Enhance.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Website refers to Gravity Enhance, accessible from https://gravityenhance.com
  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Company name and website information
  • Payment information (processed through third-party payment processors)
  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies

  • Type: Session Cookies
  • Administered by: Us
  • Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

Cookies Policy / Notice Acceptance Cookies

  • Type: Persistent Cookies
  • Administered by: Us
  • Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

Functionality Cookies

  • Type: Persistent Cookies
  • Administered by: Us
  • Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service and deliver enhancement services to your Gravity Forms.
  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
  • For the performance of a contract: the development, compliance and undertaking of the service contract for the enhancement services You have purchased or of any other contract with Us through the Service.
  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, services or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide You with news, special offers and general information about other services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
  • To manage Your requests: To attend and manage Your requests to Us.
  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You, or to provide enhancement services.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain services or promotions.
  • With other users: When you share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Client Data and Service Delivery

Access to Your WordPress Environment

As part of our enhancement services, Gravity Enhance may require temporary access to your WordPress environment to:

  • Analyze your current Gravity Forms setup
  • Implement requested enhancements
  • Test and optimize form functionality
  • Provide ongoing maintenance and support

Data We May Access During Service Delivery

When providing enhancement services, we may temporarily access:

  • Your WordPress configuration and settings
  • Gravity Forms configuration and form structures
  • Plugin and theme information for compatibility testing
  • Server environment details for optimization purposes
  • Form submission data only when specifically required for enhancement implementation

Data Protection During Service Delivery

  • Limited Access: We only access data necessary to complete the requested enhancement services
  • Temporary Access: Access credentials are used only for the duration of service delivery and are securely deleted afterward
  • No Data Storage: We do not permanently store your website data on our servers
  • Confidentiality: All data accessed during service delivery is treated as confidential and is never shared with third parties
  • Secure Practices: We use secure connection methods and follow industry best practices for data protection

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Payments

We may provide paid services within the Service. In that case, we may use third-party services for payment processing (e.g. payment processors).

We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

  • Stripe: Their Privacy Policy can be viewed at https://stripe.com/us/privacy
  • PayPal: Their Privacy Policy can be viewed at https://www.paypal.com/us/legalhub/paypal/privacy-full

Third-party Services and Integrations

APIs and External Services

Our enhancement services may integrate with third-party APIs and services as part of delivering requested functionality. When we implement integrations:

  • Data flows directly between your WordPress site and the third-party service
  • We provide the integration framework but don’t store data from these connections
  • You maintain control over what data is shared with external services
  • Each third-party service has its own privacy policy governing data use

Common Third-party Integrations

Depending on your enhancement requirements, we may implement integrations with services such as:

  • Email marketing platforms (Mailchimp, ConvertKit, etc.)
  • CRM systems (Salesforce, HubSpot, etc.)
  • Google services (Sheets, Drive, Analytics)
  • Payment processors
  • SMS providers

GDPR Compliance

Gravity Enhance respects the privacy rights of individuals under the European Union’s General Data Protection Regulation (GDPR).

Your GDPR Rights

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Gravity Enhance aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update or delete the information we have on you
  • The right of rectification: You have the right to have your information rectified if that information is inaccurate or incomplete
  • The right to object: You have the right to object to our processing of your Personal Data
  • The right of restriction: You have the right to request that we restrict the processing of your personal information
  • The right to data portability: You have the right to be provided with a copy of the information we have on you in a structured, machine-readable, and commonly used format
  • The right to withdraw consent: You also have the right to withdraw your consent at any time where Gravity Enhance relied on your consent to process your personal information

Please note that we may ask you to verify your identity before responding to such requests.

Data Processing Agreements

For Healthcare Organizations (HIPAA)

When providing enhancement services that may involve Protected Health Information (PHI), we can enter into Business Associate Agreements (BAA) as required under HIPAA regulations. Please contact us to discuss your specific compliance requirements.

For Organizations Subject to GDPR

We can provide Data Processing Agreements (DPA) for organizations that require them for compliance purposes. Please contact us to discuss your specific requirements.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Use of Artificial Intelligence Services

AI-Powered Support and Enhancement Services

Gravity Enhance may use artificial intelligence services, such as those provided by OpenAI (ChatGPT) and Anthropic (Claude), to enhance our services and customer support:

  • Enhancement Development: AI tools may help analyze requirements and develop optimal solutions for your Gravity Forms enhancements
  • Support Interactions: Our support team may use AI tools to provide faster, more comprehensive assistance
  • Code Analysis: AI may help analyze and optimize form configurations and custom code

Data Protection with AI Services

When we use AI services, we adhere to the following principles:

  • Limited Data Sharing: Only data necessary for the specific service or support inquiry is processed by AI services
  • No Sensitive Data: We never share payment information, passwords, or other sensitive personal data with AI services
  • No Training on Your Data: We ensure our AI service providers do not use data processed through our integrations to train or improve their AI models
  • Temporary Processing: Data sent to AI services is processed temporarily and subject to the privacy policies of those services

If you have concerns about AI processing during our service delivery, please let us know and we can discuss alternative approaches.

State Privacy Law Compliance

California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have specific rights regarding your personal information:

  • Right to Know: You can request information about the personal information we collect, use, disclose, and sell
  • Right to Delete: You can request deletion of your personal information
  • Right to Opt-Out: You can opt-out of the sale of your personal information (we do not sell personal information)
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, please contact us using the information provided below.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

Questions about your data? We’re here to help. Contact us anytime about your privacy rights or how we handle your information.

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